Funded by the European Union. Views and opinions ​expressed are however those of the author(s) only and do ​not necessarily reflect those of the European Union or the ​European Education and Culture Executive Agency (EACEA). ​Neither the European Union nor EACEA can be held ​responsible for them.

About Us

DIGMA Digital Marketing is an Erasmus+ funded project that aims to help improve NEET's employability by giving them appropriate education and job experience in digital marketing.

Our objectives include equipping our target group with tools and methods in digital marketing, connecting them to the European digital economy, and innovating a new learning model for Digital Marketing.

Education will focus on problem-based training and the "experienceship" model (job shadowing). With this approach, we hope to create more employable NEETs as workers in the field of digital marketing.

Latest News

Here you will find all the newest results and events of our erasmus+ project, which is focused on providing digital marketing training and helping young people become more employable.

Check back often for exciting developments with the project!

Final Meeting in Konya, Turkey!

We concluded our last TPM of the DIGMA ​project in Konya, Turkey. We finalised our last ​steps of the project, ensuring sustainability and ​optimal reach to our target group.

Newsletter III

Check out our third and last Newsletter!

We're excited to share the latest details about our ​final conference in Konya and a recap of our ​project.

Don't miss out - click the link below to read the full ​update.

Newsletter II

Check out our second Newsletter!

We're thrilled to share our latest newsletter about ​the November Workshop.

Dive in and explore our content now, and don't ​forget to share it with your friends.

LTT Slovakia in November 2022

Training programme Learning-Training-Teaching event.

Throughout that week, participants gained a strong understanding of the critical concepts related to Digital Marketing. They learned to apply these concepts practically through case studies and hands-on exercises.

Newsletter I

Spread the word! Our newsletter is here, and it's full of exciting information about us, our goals, and more.

Dive in and discover what we offer – read it now and share it with your friends.

Project Meeting in Sunny Pula!

We've had a productive meeting in Pula, Croatia, for Project DIGMA - Digital Marketing for NEETs! (October 2022)

We've been working hard to make the next step of this Erasmus+ project come to life.

Kickoff in Porto!

The Kick off Meeting of the Project "DIGMA - Digital Marketing ​for NEETs", nr. 2021-1-PT02-KA220-YOU-000028838, under ​the Erasmus+ Program.

We made a first step towards the capacitation of young people ​with essential competencies for employability.

Objectives

Partners

PR3: Guidebooks and Online Resources Development

1. Guidebook for Youth Workers (PR3 / A1)

• The Guidebook aims to empower NEETs with digital ​marketing skills. Designed to help Youth Workers guide ​NEETs in acquiring digital marketing knowledge and skills. ​It focuses on practicality, adaptability, and relevance, ​ensuring the imparted skills are applicable in today's ​digital age. For youth workers, educators, and mentors ​dedicated to increasing employability among NEETs.
  
• Link: Guidebook for Youth Workers

2. Guidebook for NEETs (PR3 / A2)

• It is a resource aimed at helping NEETs develop a dynamic ​digital marketing mindset and skills. The guidebook ​addresses NEETs' challenges and offers a pathway ​towards motivation, skill development, employability, and ​a marketing mindset. It covers digital marketing, the ​ethics of responsible marketing, and the importance of a ​marketing mindset, preparing young people for ​professional excellence in digital marketing.
  
• Link: DIGMA Guidebook for NEETs
  

3. Bite-sized E-learning Resource (PR3 / A3)

• The DIGMA Bite-sized E-learning Resource is an ​innovative digital tool that compiles all content ​from the developed Modules into concise, easily ​digestible learning points. These bite-sized ​lessons, lasting 1 to 5 minutes, are conveniently ​delivered to users' mailboxes or social media. ​This e-learning platform is structured to display ​all project content and is freely accessible to ​Youth Workers, NEETs, or anyone interested in ​digital marketing.
  
• Link: Bite-sized E-learning Resource
  

PR2: DIGMA Train-the-trainers Program

1. DIGMA - Train-the-Trainers Program (PR2 / A1)

• This program has two main goals: to enhance Youth ​Workers' understanding of digital marketing and to ​provide them with pedagogical tools for effective ​knowledge transfer. It is structured into six modules, each ​designed to build expertise in digital marketing and ​teaching skills. The program includes a blend of theory, ​practical activities, and instructional resources for youth ​workers.
  
• Link: Train the Trainer Program
  

2. Training for NEETs (PR2 / A2)

• The DIGMA Training Lessons for NEETs are intended to ​help NEETs develop skills for a successful career in digital ​marketing. The lessons are organized into four modules, ​covering goal setting, time management, accountability ​groups, and digital marketing fundamentals. Each module ​includes practical exercises, real-life examples, and ​actionable tips.
  
• Link: DIGMA Lessons for NEETs
  

3. Report on Improvements of Train-the-Trainer ​Program and Lessons for NEETs (PR2 / A4)

• This report offers a detailed analysis of the ​Train-the-Trainers program and lessons for ​NEETs. It compiles insights from partner ​organizations, outlining key findings, participant ​feedback, and recommendations for ​enhancement. The report highlights the ​effectiveness of these programs in empowering ​NEET youth, suggesting ways to adapt and ​improve for continued positive impact in the ​digital marketing sector.
  
• Link: Improvements Report
  

Testimonials

“The LTT was great! It covered so many ​topics in such a few days. Anyone can ​learn Digital Marketing with these ​resources.”

Adam V. - Event Participant

“I’m pretty busy at most times, so getting ​a short lesson on my phone is helpful and ​doesn’t take too much of my time”

Natalija B. - Bite-Sized Learner

“Webinar was very important for me. We ​got to collaborate and discuss together ​what we wanted”

Teslime O. - DIGMA Webinars Participant

Contact/Socials

Our Socials:

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